Earthquake on March 28, 2025: Why is Thailand Still Unprepared for Emergencies?

The earthquake on March 28, 2025, has once again highlighted Thailand's unpreparedness for emergency situations, despite numerous past natural disasters. Why is this the case, especially with the much-demanded emergency SMS alert system? Let's explore the challenges that prevent the system from being fully operational like in other countries.

1. Coordination Between Agencies 

    The lack of effective coordination between government agencies such as the Department of Disaster Prevention and Mitigation (DDPM), the Ministry of Interior, and the National Broadcasting and Telecommunications Commission (NBTC), as well as private telecommunications providers, results in unclear directions and procedures during emergencies.

2. Technological Readiness

    The Cell Broadcast system, which can send messages to all mobile phones simultaneously without requiring subscriptions or fees, should be fully implemented. This system is fast, covers wide areas, and works even when the mobile network is congested. However, it currently does not fully support iOS users, as it requires software updates from Apple.

3. Sender Name Registration

    The Ministry of Digital Economy and Society (MDES) mandates that all SMS senders must register with network providers and provide message details and links. This measure aims to prevent fraud but adds complexity to the system.

4. System and Network Development

    Telecommunications providers have been continuously developing and upgrading their networks to support emergency alert missions. However, further enhancements are needed to ensure maximum efficiency in alerting the public.

5. Testing and Real-World Application

    The Cell Broadcast and SMS systems are still in the testing phase and require improvements to be fully effective in emergency situations.

    Thaicom Express extends its support to all those affected by the recent earthquake in Thailand. We hope that lessons will be learned and that Thailand will soon have an efficient and effective emergency alert system in place, ensuring peace of mind for all Thai citizens in the future.